Planning
CHM Upholds Its Commitment to a Professional Hotel Brand, Delivering Exceptional Experiences
About
Cathay Hospitality Management
Glory Moments
Committed to Becoming the Preferred Hotel and Workplace Choice for Customers, Employees and Owners
Experience
Consultant Team
Committed to Becoming the Preferred Hotel and Workplace Choice for Customers, Employees and Owners
Our Service
Our Service
PROFIT WITH OUR HOTEL MANAGEMENT CONSULTING SERVICES
01
Planning
STEP
01
- SWOT analysis
- Competitor analysis
- Market segmentation
STEP
02
- ROI analysis
- Capital strategic planning
STEP
03
- Product development & positioning
- Market entry strategy
- Strategic marketing planning
STEP
04
- Company registration consultancy
- Hardware & amenity planning
- Industry talent analysis
STEP
05
- Codes & regulations consultancy
- Interior & landscape design consultancy
- Mechanical & electrical planning
STEP
06
- Hotel license application
02
Pre-opening
Operation Management
- Operation guideline
- Company policy guidebook
- Employee handbook
- Standard operation procedure
- Equipment procurement
- Hospitality property management software
Human Resource Management
- Staff training service
- Internal training & workshops
- Staff deployment & staffing
- Pre-opening manpower assistance & consultancy
Marketing & Communication
- Brand management & collateral design
- Strategic marketing campaign planning
- Marketing budget planning
- Loyalty program
- Strategic partnership
Finance Management
- Capital planning
- Investment planning & evaluation
- Finance staff training
- Business license & regulation consultancy
- Finance management guideline & charts
03
Management
Management
- Revenue management
- Operation management
- Central reservation system
- IT management
- Product development
- Room & housekeeping management
- Restaurant & hygiene management
- Service quality management
- Fire & safety management
- Hardware management
Finance
- Internal auditing
- Annual budget planning
- Financial report analysis
- Budget control & analysis
- Financial consolidation
- Capital investment planning
- Tax planning consultancy
Marketing
- Brand development and marketing strategy
- Digital & social media marketing
- Brand extension strategy
- Mystery guest program
- Crisis management
Human Resource
- HR policies initiative & induction
- Recruitment & talent management
- Training & development
- Continuous learning program
Brand Introduction
Business
Performances
CHM is actively expanding its brand portfolio, enhancing brand value and service scope, and continuing to innovate and improve its competitiveness to build a thriving tourism ecosystem.
