We increase profitability while cutting down on costs with a scientific approach that focuses on big data. Our tech-driven team applies the latest technology in hotel hardware planning, as well as gaining market insights.
Brand management is a critical component for any marketing strategy. That’s why all CHM hotel brands have a strong and unique branding that sets them apart. We’ve successfully created both tangible and intangible brand experiences that have boosted the value of our brands.
Global Reservation Call Center
Our world-class reservation system helps manage room night inventory and pricing strategy in an efficient manner so we can compete in a level that’s beyond industry standard.
A one-of-the-kind loyalty program that crosses many verticals; thanks to CHM’s parent company LinYuan Group. Not only our members get to enjoy all the privileges, our operations benefit from the profit margins that would have otherwise paid to OTAs. Click here for details.
Guest Satisfaction Index
Our big data center tells us the most efficient way to improve our customer’s experience and journey so our constant increase in profitability is a sure bet.
Employee Satisfaction Index
Richard Branson said “Clients do not come first. Employees come first. If you take care of our employees, they will take care of the clients.” That’s why at CHM, our managers’ job is to give every employee a good reason to come back to work tomorrow so they give their best work every day.
With CHM, you gain priceless access to LinYuan Group’s vast resources that have accumulated from half-century success. Our stellar team’s extensive experience in hospitality management from international luxury brands can identify your operation opportunities and provide custom-made solutions regardless of your size and budget.